Phase 1: The Foundation (Pre-Launch & Audience Building)
- Timeline:
- Key Activities:
- Finalize character designs and the comic's visual style. ✅ Link
- Set up your social media accounts (Instagram is primary) and a simple landing page or Linktree.
- Begin posting consistently (3 times a week is ideal).
- Comic Content Focus:
Weeks 1-3:The "Founding Stage" comics. Introduce Alex and Maya, the "One-Woman Band," the formation of the "Board" with Alex, and the arrival of the first volunteers.Weeks 4-6:The "Crazy BTS" comics. Show the struggles—the bank refusal, the grant rejections, the burnout. This builds deep empathy and shows the reality of your work.- Revised
- This nonprofit serves youth, and why
- Youth find this place safe to grow
- Youth care about well-being for themselves and their friends
- We need support to continue
- Goal: To build an engaged, core community that is invested in the characters' journey before the campaign begins.
- KPIs (Key Performance Indicators) to Track:
- Audience Growth: Aim for your first 250-500 followers.
- Engagement Rate: Target an average of 10% or higher (Likes + Comments + Shares ÷ Followers). High engagement is more important than a high follower count at this stage.
- Shares: Track how many people are sharing your strips to their stories. This is a key indicator of resonance.
Comic concept and a backlogBrainstorming Content
Eva’s note:
Feasible Action Plan (2-Person Team):
Culturally Diverse Education-Driven Families | Facebook, Instagram, X (light use) | Structured, respectful comics; calm tone | “Balanced development: learning + emotional well-being” | • Reuse Facebook comics with slightly more structured captions• Avoid slang-heavy humor | Person A: Caption adaptationPerson B: Visual consistency | 2–3× / month |
Audience Group | Primary Platforms | Content Format | Key Message Angle | Action (What to Do) | Owner (2-Person Team) | Frequency |
Philanthropic Supporters (55–64) | Facebook, local digital news, print coffee newspaper | Short comic strips, illustrated columns, impact visuals | “Your support helps young people thrive” | • Pitch a monthly illustrated column to a local coffee newspaper• Repurpose the same strip as a Facebook post with short explanation | Person A: Writing & messagingPerson B: Visuals & layout | Monthly (print)1–2× / month (Facebook) |
Education-Focused Families (40–60) | Facebook, YouTube (short), Instagram | Family-friendly comics, short stories, event visuals | “Relatable youth stories families can talk about” | • Weekly Facebook comic post• Occasional “story behind the comic” caption aimed at parents | Person A: Story ideas & captionsPerson B: Comic production | 1× / week |
Young Adults & Parents-to-Be (18–35) | Instagram, TikTok (if capacity), Reddit | Short-form comics, meme-like panels | “Hard mode. No tutorial.” / emotional resonance | • Post the same comic, cropped vertically• Emphasize shareability over explanation | Person B: Format & cropPerson A: Minimal captions | 1× / week |
Bridge Audience: Children (6–12) | Print handouts, family posts | Cute, simple comics & characters | “Safe, positive, encouraging stories” | • Create print-friendly comic sheets for events or partners• Avoid platform-specific posting | Person B: Print layoutPerson A: Age-appropriate tone check | Quarterly batches |
Role | Responsibility |
Person A – Story & Strategy | Audience alignment, story concepts, captions, platform tone, outreach (newspaper, partners) |
Person B – Visual & Production | Pixel art consistency, comic production, resizing for platforms, print layout |
One comic = many uses. Never create platform-exclusive content unless absolutely necessary. Simple Impact Tracking? Views, comments, share, visit, email…