Research and finalize your crowdfunding channels (GoFundMe, Instagram etc.) with the story, goals, and perks.
Officially launch the campaign.
Email your personal network to build initial momentum.
Comic Content Focus:
Launch Day (Aug 16): Post the first strip of the "Keystone Arc," where Alex announces the grant competition. The caption is your official campaign launch announcement.
Daily Posts: Release strips showing the team's initial reaction, the mountain of paperwork, and the general panic.
Goal: Secure 25-30% of your first milestone ($5k) within the first 48 hours. This creates crucial social proof.
KPIs to Track:
% of Goal #1 Raised: Monitor progress towards the $5,000 mark.
Number of Day-1 Donors: A high number of individual donors is a great sign of broad appeal.
Click-Through Rate: How many people are clicking the campaign link in your bio?
Phase 3: The Mid-Campaign & Stretch Goals
Timeline: (Approx. 2 weeks)
Key Activities:
As soon as a goal is hit, update all campaign materials and social media to reflect the new stretch goal.
Post updates showing the impact of the funds so far (even if just conceptually).
Continue consistent comic posting.
Comic Content Focus:
Goal #1 Reached: Post the celebratory comic of the team brainstorming the 10 courses. In the caption, announce the next goal: the $10k Scholarship Fund.
New Strips: Post the comic that breaks down the $500 scholarship cost. Release the "Course Teaser" strips (Chloe's meme history, Leo's physics) to show what kind of content they're funding.
Goal: Maintain momentum and keep the community engaged by constantly providing a new, exciting target.
KPIs to Track:
Daily Donation Average: Are you maintaining a steady stream of support?
Social Media Mentions: Are people talking about your campaign?
Progress to Current Stretch Goal: Keep the thermometer visual updated.
Phase 4: The Final Push & Campaign End
Timeline: (The Final Week)
Key Activities:
Increase your posting frequency.
Create a sense of urgency in your messaging.
Do a final push to your personal networks and email list.
Comic Content Focus:
Align the comics with the climax of the "Keystone Arc" (The Showcase). Show the contrast between The Hub and the YIF.
72 Hours Left: Post a comic of Maya looking determined with a clock behind her. Caption: "The final push! We have 72 hours to reach our ultimate goal."
Final Day: Post the powerful single panel of the city official smiling at The Hub's chaotic but joyful booth.
Goal: Maximize last-minute donations and end the campaign on a high note.
KPIs to Track:
Spike in Donations: Track the increase in giving during the final 48 hours.
Final Amount Raised & Total Donors: Your headline numbers.
Phase 5: Post-Campaign & The Next Chapter
Timeline: September 16, 2025 onwards
Key Activities:
Immediately post a "Thank You" message.
Begin the process of fulfilling all perks.
Transition your "Call to Action" from the campaign to your ongoing membership/sponsorship program.
Comic Content Focus:
The "Thank You" Comic: A beautiful splash panel with all the characters, thanking the community. You can even hide donor names in the background art.
The Impact Strips: This is crucial. Post comics showing the funds at work: the team unboxing new equipment, a new "scholar" being welcomed, the launch of a new course funded by the campaign.
Goal: Convert campaign momentum into long-term, sustainable support and demonstrate accountability to your donors.
KPIs to Track:
Perk Fulfillment Rate: Aim for 100% on-time delivery.
New Monthly Members: How many one-time donors convert to your new recurring sponsorship model?
Audience Retention: Maintain your engagement rate post-campaign.